Twitch invited Elephant to create their new brand page showing the transformation of the wordmark, the Glitch, the new colors and more. The goal here was to bring balance between showcasing the brand clearly and having small interactions, easter eggs and fun moments connecting with their own manifesto.
The typography, the negative spaces and the rich colors were the elements that led the user throughout the pages. We decided to structure the Guidelines not in a traditional way and more on the 'Twitch way' through 4 main areas: Manifesto, Core Elements, Elements created for the community and Everything coming together.
The main concept of the game was to give the brand in the hands of the community and let them play with it. It was amazing seeing hundreds of Twitter posts from the community sharing their scores.